WordFli recently helped international software company RES polish a story about a day in the life of a Windows administrator. The story, titled “Manic Monday,” details the trials and tribulations of one of the average IT department’s unsung heroes, and how he could have used RES PowerFuse and RES Wisdom products to make his workday a little less painful.

RES will distribute the story during 2007 to RES’s North American channel partners to use in such marketing efforts as newsletters, direct e-mail, and Web sites.

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The first quarter of 2007 was busy for WordFli’s marketing consultants as they completed a number of projects for up-and-coming fashion accessories guru Amity Cooper.

As the Denver-based handbag designer prepares to push her Star 50 Handbags to a broader national market largely through Web sales, WordFli completed a Branding Assessment, Strategic Messaging Design, and a Web Site Optimization Plan.

Additionally, WordFli recently consulted around initiatives to beef up Star 50’s Web presences. The brand will soon launch a series of direct email promotions, a MySpace presence with integrated campaigns, and a number of programs driven by strategic Web site analytics.

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Rising R&B/Gospel star Daniel James came to WordFli in early 2007 with a challenge – how to shape inconsistent messaging into a cohesive brand that he can market on a national level.

Daniel embraced WordFli’s use of the Primal Branding approach to help him create a community that shared the values his music represents. Part of his burgeoning success derives from aggressive marketing through his MySpace presence (which WordFli will soon revamp) bulletins, messages, and download campaigns.

Daniel has summer 2007 tour dates in Colorado, New York, and Virginia.

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I recently put together a seminar for a Denver technology consultancy and, while gnoshing on miniature meatballs, it occurred to me that a comprehensive marketing communication program comes together much like that night’s menu …

… with a number of people doing a one or two things at which they’re very efficient.

In any meal, you’ve got someone who designs the menu by anticipating the tastes of the guests and by knowledge of culinary practices. Based on that plan, you might have a line where someone garnishes tapas, another bastes an entrée, and another crafts pastries.

In each case, all the diner knew was that a well-planned, artfully cooked meal made their mouth water and he had to tell his wife about it when he got home. Even though a number of people were involved, the presentation was seamless … four unified courses.

This is the instinctive motivation behind our professional network. WordFli plans the “menu” (your branding and messaging program), while the members of our network do what they do best in the realms of public relations, graphic design, web development, photography … the “meatballs” if you will.

There is value in this structure: you get strong professionals with focused talents and a number of perspectives and personalities (some a little more sassy than others). And even though we operate as separate organizations, we’re a tight group and know how to work together to present a unified front.

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A paper by Wordfli CEO Jaime Banks was selected by the International Communication Association (ICA). The paper entitled ‘Gender Difference in Responses to Visual/Verbal Incongruence in Marketing Messages’ was presented in Dresden, Germany.

The ICA is an academic association for scholars interested in the study, teaching, and application of all aspects of human and mediated communication. ICA began more than 50 years ago as a small association of U.S. researchers and is now a truly international association with more than 3,500 members in 65 countries. Since 2003, ICA has been officially associated with the United Nations as a non-governmental association (NGO).

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